If You Properly Manage Your Online Reputation It’ll Become Your Best Public Relations Partner.
Can social media lead you towards your next dream opportunity? Maybe, maybe not. It all depends on your industry and how well you learn to manage your online reputation. If creating relevant and engaging content or communication often on social media platforms is important for your business, blog, or book be strategic in everything you share. Every tweet, post, picture, blog post, or comment you make on your social networking platforms can be seen by your future dream client or human resources manager, recruiter, or CEO. I am an avid supporter of in person networking; yet, there is enormous value in taking advantage of the opportunity to extend your personal brand’s offerings and strategically manage your online reputation. I’ve had several coffee meetings that started from a simple tweet, some have turned into business opportunities while others have been great connections.
As you manage your online reputation you’ll spark relationships that can lead to valuable business opportunities.
Consider these social networking tips to manage your online reputation:
- Speak in your authentic voice and interject your personality. Sure you may have a business persona that requires you to be more polished or “on” than your character but there is only one you. The wholeness of you is what is directing the impressions that are building or reinforcing your brand. Make no mistake, what you post and say online everyday is one of your biggest ally: supporting or contradicting who you say your are, and what you represent. When communicating online if you’re on LinkeIn stay professional and use it for business purposes only. Use your personal Facebook, Instagram, Twitter, or Pinterest accounts to share things more personal like your family and personal associations. Those you do business with or may eventually do business with have access to your online activity. Never make posts from an upset, angry, or disgruntled place; you can later delete them but the moment you hit post the message is out there shaping your brand.
- Keep an eye on your privacy settings. There are personal activities that you may want to share with close friends and family without judgement. If you must post a picture of yourself doing something you wouldn’t want your employer, a recruiter, or clients to see -use your privacy settings.
- Posting. If you don’t want your clients, potential clients, boss or colleagues to read something don’t post it, seriously reconsider- just don’t write it. This includes what others have written and tagged you in. Monitor your postings on a daily basis and delete anything that does not meet your brand standards. Think like a marketer, with the brand being protected- you. Along the journey of building and sustaining your reputable personal brand, protect it from unfavorable tweets, postings, and comments.
- Stand apart. Anyone and everyone can set up social media accounts, but not everyone uses it to establish credibility and show differentiation around what they bring to their industry, or people and causes they care about. Use your platforms to show your expertise in your field and highlighting what matters to you in life. Create, post, and share content that is helpful, interesting, or entertaining to your brand’s audience. Make sure your LinkedIn profile is completely filled out and professional, it is used by most human resource professionals, hiring managers, and executives in the market for new talent.
- Think about whether you need a blog or website. If you want to establish your brand as credible in your field or a particular niche using a blog or website to share information and content with your audience is a great asset. You must be committed to keeping it updated with fresh and relevant content. When blogging use the power of your unique voice to interject your persona in every post, image and comment you make.
Your personal brand is how you are perceived by others and managing your online reputation is a contributing factor to how that perception is shaped. What are some your social media best practices?